Future Proofing Your Interior Design Business Through Diversification

The interior design industry is changing. Economic uncertainty, evolving client expectations, and shifting market conditions are encouraging studios to rethink how they grow and where they focus their energy. For many, relying on a single sector is not enough.

Hosted by Business and Interiors, this conversation at Decorex 2026 will explore how design studios can diversify across residential, hospitality, commercial, and product design to build more resilient and adaptable businesses. Together with leading designers, we’ll discuss how to approach diversification strategically, enter new markets with confidence, and balance growth with a clear positioning and strong creative identity.

The session will conclude with an audience Q&A, giving attendees the opportunity to ask questions and continue the conversation.

SPEAKERS

Simon Hamilton

Moderator, Educator & Curator

Helen Bygraves

Creative Director, Joint MD of Hill House Interiors

Franky Rousell

Founder of Jolie

Natalie Stephenson

Director & Co-founder of Stephenson Wright

Resgister here to attend the talk at Decorex 2026: https://www.decorex.com/visit/your-ticket/