Uncovering Commercial Interior Design Fundamentals

Commercial interior design is about far more than aesthetics, it’s where branding, customer experience, and operational efficiency meet. In this Insider Session, led by Camila Rodrigues, commercial interior design specialist, we’ll walk through the core fundamentals of designing commercial spaces that are not only visually compelling but also strategically aligned with business goals.

We’ll begin by looking at the key differences between residential and commercial projects, before diving into the essential pre-design phase, understanding the brand, business model, customer profile, and competitive positioning. From there, we’ll explore how spatial design impacts customer experience, influencing everything from flow and atmosphere to loyalty and sales.

Camila will also unpack how to approach operational planning, including back-of-house layouts, staffing needs, equipment placement, and storage and what designers need to know when specifying materials, furnishings, and finishes for commercial spaces.

Finally, we’ll cover the complexities of project execution, from time management to industry-specific regulations and delivery challenges.

Ideal for interior designers looking to expand into the commercial space or sharpen their strategic approach to hospitality, retail, or workplace projects.