Start and Grow Your Interior Design Business

Launching an interior design studio is exciting, but the early stage is often filled with uncertainty. Beyond creativity, there are important decisions to make around identity, positioning, pricing, contracts and compliance and getting these wrong early can create long-term challenges.

This masterclass provides a structured overview of the key areas every new studio needs to address. We will cover studio identity and positioning, marketing foundations, defining services, pricing and proposal structure, contracts, insurance and regulations. We will also explore how to prioritise early actions, build a portfolio with the right projects and avoid common mistakes that limit growth.

Rather than focusing on one topic in depth, this session gives you a clear roadmap of what matters most in the first stages of building a studio helping you move forward with direction rather than guesswork.

How to define your studio identity, clarify your positioning and identify the clients you want to attract.
How to structure your services, pricing and proposals so your offer feels considered and commercially viable from the start.
The fundamentals of contracts, insurance and regulations, and how to protect your studio professionally from day one.
How to build strong marketing foundations and secure projects that align with your long-term direction rather than accepting work by default.
How to prioritise your first year in business, focusing on high-impact actions instead of spreading yourself too thin.
How to build your portfolio intentionally, choosing projects that elevate your brand and open future opportunities.

This masterclass is for interior designers who have recently launched their studio or are preparing to take that step.

It is designed for those transitioning from employment to self-employment, formalising freelance work into a business or setting up their studio properly for the first time.

If you want to avoid early mistakes, understand the commercial realities of running an interior design studio and build strong foundations from the start, this session is for you.

meet your instructor

David Del Greco & Cinzia Moretti

David Del Greco and Cinzia Moretti are the co-founders of Business and Interiors and bring complementary expertise across business strategy and studio leadership.

David specialises in marketing strategy, positioning and commercial development for interior design studios. Over the past decade, he has worked alongside Top 100 House & Garden designers, emerging studios and practices at every stage in between, helping them build stronger foundations and clearer growth strategies.

Cinzia is also the founder of Moretti Interior Design, a luxury interior design studio with offices in London and Dubai. Through building and running her own practice, she has first-hand experience of launching, structuring and growing a design studio from the ground up, navigating everything from pricing and proposals to contracts, compliance and international project delivery.

Together, they combine practical studio experience with strategic business insight, offering a balanced perspective on what it truly takes to start and grow an interior design business successfully.