Masterclass Overview

This masterclass explores the realities of designing and delivering hospitality interiors, where strong aesthetics must work hand in hand with function, operations and brand identity.

Designers working in hospitality often face the challenge of creating spaces that look compelling while supporting operational flow, guest experience and commercial goals. This session focuses on how to define a clear design concept that reflects a brand’s values and positioning, and how to translate that concept into interiors that function effectively in real use.

The masterclass also explores current insights shaping hospitality interiors today, including guest expectations, experience driven design and the balance between storytelling, performance and longevity. Designers will gain clarity on how to design spaces that are both visually distinctive and operationally sound, from concept through to delivery.

What You Will Learn



By the end of the masterclass, you’ll leave with a structured approach to designing and delivering hospitality interiors that align brand, function and commercial realities into one cohesive strategy.

  • How to define hospitality aesthetics that are clearly aligned with a brand’s identity, values and target audience, ensuring the design concept supports the wider business vision.

  • How to translate brand positioning into spatial concepts, materials, layouts and guest touchpoints so the environment communicates a cohesive and intentional story.

  • How to design hospitality interiors that balance function, operational flow and guest experience, creating spaces that perform as effectively as they look.

  • How to respond to current insights and evolving expectations in hospitality design, including experience-led environments and commercially driven thinking.

  • How to manage stakeholders, consultants and client expectations while balancing concept, budget and delivery constraints to ensure successful project execution.

Who Should Attend

This masterclass is for interior designers who want to enter the hospitality sector or strengthen their studio’s existing hospitality offering. It’s suited to designers who feel confident creatively but want a stronger understanding of operational requirements, delivery processes and stakeholder coordination that are essential in hospitality projects.

The session is relevant for designers who are new to hospitality interiors as well as established studios looking to refine their approach, sharpen their positioning and deliver projects that balance brand, function and commercial performance.

Timetable

START: 9:30

BREAK: 11:15 - 11:30

LUNCH: 13:00 - 14:00

BREAK: 15:30 - 15:45

END: 17:30

meet your instructor

Rose Murray

Rose Murray is the founder and creative director of These White Walls, a multi-award-winning interior design studio based in London known for its luxury-led and concept-driven approach to high-end residential and hospitality environments. Since launching the studio in 2017, Rose has built a distinct practice that combines narrative-led design with rigorous spatial thinking, creating bespoke interiors that are beautiful and highly functional. 

Her multidisciplinary background spans scenography, styling and design, giving her work a strong sense of storytelling and material richness. Under her leadership, These White Walls has delivered hospitality projects including boutique hotels, fine dining concepts and immersive branded environments that balance guest experience with operational and commercial performance.

Rose’s work has been recognised with key industry awards, including the Hotel Design – Europe Award at The International Hotel & Property Awards, reflecting the studio’s excellence in hospitality design.

Design and Deliver Hospitality Interiors

  • 24th September 2026
  • 9:30 – 17:30
  • London, Location TBC

£395+VAT – non members

£197.50+VAT – members

BOOK YOUR SPOT

If you have any questions, please email us at info@businessandinteriors.com or call 020 3633 1433