Transform your Studio with AI

AI is no longer a future trend. It is already shaping how studios research, design, communicate and market their work. Clients move faster, competition is more efficient and expectations around speed and innovation continue to rise.

For interior designers, embracing AI is not about replacing creativity. It is about protecting your time, sharpening your thinking and staying competitive.

This masterclass explores how to integrate AI into your studio in a practical and commercially intelligent way. We will work with tools such as ChatGPT, Midjourney, Nano Banana Pro, Narva AI and emerging AI agents to optimise your design workflow, streamline content creation and reduce repetitive tasks.

The focus is not on using more tools, but on using the right tools strategically to improve productivity and strengthen both the creative and commercial sides of your studio.

How different AI models work and how to select the right tool for specific studio tasks, from concept development to marketing.
How to translate client briefs into moodboards, design concepts and impactful 3D visualisations.
How to create compelling proposals, design presentations and marketing content efficiently while maintaining your studio’s voice and positioning.
How to integrate AI into your workflow to reduce repetitive work, improve research and speed up content generation without compromising quality.
How AI agents can support studio operations, automate tasks and improve overall efficiency.
How to use AI strategically so it enhances your design thinking, supports decision making and strengthens creativity rather than replacing it.

This masterclass is for interior designers who want to understand how AI can become a practical asset within their studio rather than a source of uncertainty. It’s suited to designers who are curious but unsure where to begin, as well as those already experimenting with AI who want a clearer, more structured way to use it effectively.

Whether you are a solo designer or leading a growing team, this session is designed for studios looking to work more efficiently, strengthen internal processes and enhance creative thinking through the considered use of technology.

meet your instructor

David Del Greco

David Del Greco is the co-founder of Business and Interiors and Contrasto, platforms dedicated to helping interior designers grow sustainable, successful businesses and adopt smarter ways of working through technology and strategic thinking.

With over a decade of experience in the interior design industry, David has worked alongside both Top 100 House & Garden designers and emerging studios, gaining insight across the full spectrum of the profession. His work focuses on bridging the gap between creativity and business performance, helping designers strengthen their operations, marketing and long-term positioning.

David also taught AI and the future of interior design at Istituto Marangoni in London, where he explores how emerging technologies are reshaping creative workflows and studio models. Working at the intersection of design, business and artificial intelligence, he helps designers integrate tools such as AI into their processes in a way that enhances productivity, strengthens design thinking and supports future-ready practices without compromising originality or design integrity.