Build Your Interior Design Brand

Ask most interior designers about their brand and the conversation turns to logos, colour palettes, maybe fonts. But that's identity, not brand. Brand is the reason one designer charges twice what another does for comparable work. It's why certain studios attract super prime residential projects while others, equally talented, field enquiries for spare bedroom refreshes.

The truth is, most designers have never sat down and made deliberate decisions about their positioning. The studio name was chosen years ago. The website copy was written in a hurry. And the market has drawn its own conclusions in the absence of clear direction.

This masterclass is about taking that back. We look at what your studio actually stands for, who needs to know about it, and how to communicate that consistently: through your marketing, your client interactions, your trade relationships, and the way projects are delivered. In luxury markets especially, where the wrong visibility can cost you more than obscurity, these decisions matter.

The aim is straightforward: a brand that does the work before you walk into the room.

Making deliberate positioning decisions rather than hoping the work speaks for itself. Strong studios choose how they want to be perceived and build their strategy around that.
Understanding where you sit in the market and where you want to go, whether residential, super-prime or hospitality. Positioning influences pricing, project type and long-term direction.
Communicating your point of view in language that resonates with the clients you want to attract, not just relying on visuals to carry the message.
Recognising that visibility without discernment can damage credibility. We explore what selective, intentional presence looks like in practice.
Bringing brand, marketing and client experience into alignment so your studio feels cohesive at every touchpoint.

This masterclass is for interior designers who want to strengthen how their studio is positioned and perceived in the market. It’s designed for studios whose work is stronger than the enquiries they receive, and for those who have relied heavily on word of mouth and are starting to feel the limits of that approach.

It’s particularly relevant for practices that receive enquiries, but not always from the right clients or for the right type of projects.

Whether you run a solo practice or a growing studio, this masterclass will help you position your interior design business more deliberately and attract work that truly reflects the quality, ambition, and value of what you do.

meet your instructor

Grant Pierrus

Grant Pierrus is the founder of Pierrus Agency, a London-based marketing agency specialising in brand strategy and visibility for interior designers and luxury lifestyle brands. With over 15 years of experience in the design industry, Grant has worked closely with studios to refine their positioning, strengthen their messaging and build brands that stand out in a competitive market.

Before launching Pierrus Agency, Grant founded the influential platform Interior Style Hunter, giving him unique insight into how design brands are perceived, presented and discovered. Through his agency work, he supports designers in clarifying their brand strategy, defining their positioning and aligning their marketing with long-term studio growth.

Grant brings a strategic yet practical approach to branding, helping interior designers build brands that reflect their values, communicate their distinct point of view and attract the right clients.