Create an Effective Marketing Strategy

Marketing for interior designers has changed. Clients no longer follow a simple path from discovery to enquiry. They research online, compare studios, validate through social proof and engage across multiple platforms before making contact. At the same time, search engines and AI-driven tools are reshaping how studios are discovered.

Many designers are still relying heavily on word of mouth referrals, outdated tactics or inconsistent posting without a clear plan.

This masterclass focuses on building a modern, structured marketing strategy aligned with your studio’s goals. It explores how to connect positioning, content, website, search visibility, advertising and offline activity into one cohesive direction that supports long term growth.

How marketing has evolved and how the modern customer journey influences how clients discover and choose interior designers.
How to define your ideal client, understand their needs and pain points, and align your messaging with your studio’s positioning.
How to build a marketing plan based on your studio goals, translating long term vision and revenue targets into clear marketing objectives and actions.
How online activities and assets, including your website, SEO, social media, content and advertising, fit within a structured marketing plan, and how to use each channel strategically to drive visibility, authority and enquiries.
How to combine online and offline marketing activities, including networking, partnerships and PR, to build credibility regardless of your current level of experience.

This masterclass is for interior designers who want to replace reactive marketing with a structured and future-ready approach. It’s designed for studios ready to move beyond sporadic posting, relying solely on referrals or trying disconnected tactics without a clear direction.

It is suited to solo studio founders and growing teams who want stronger visibility, more qualified enquiries and a marketing strategy aligned with their long-term growth plans. Whether you are building foundations or refining an established studio, this session helps you connect your positioning, messaging and marketing activity into one cohesive plan that supports sustainable growth.

meet your instructor

David Del Greco

David Del Greco is an interior design marketing and AI specialist and co-founder of Business and Interiors and Contrasto, platforms dedicated to helping interior designers build commercially resilient and strategically positioned studios.

With over a decade of experience across the interior design industry, David has collaborated with Top 100 House & Garden interior designers, emerging studios and practices at every stage in between. This breadth of experience has given him a clear understanding of how successful studios attract, position and convert the right clients in an increasingly competitive market.

His work focuses on developing effective marketing strategies tailored specifically to interior design businesses. He helps studios move beyond reactive marketing and reliance on word of mouth, building structured plans aligned with long-term goals, stronger visibility and sustainable growth.