Design and Deliver Hospitality Interiors

Many interior designers approach branding instinctively, which often results in inconsistent messaging, unclear positioning and difficulty standing out in a competitive market. Without a defined brand strategy, it becomes harder to attract the right clients or communicate the true value of your work.

This masterclass focuses on helping designers define what their studio stands for and how to express that consistently across every touchpoint. It explores how to build an interior design brand that reflects your values, aesthetic direction and long-term ambitions.

Branding here goes beyond visual identity. We look at positioning, tone of voice and how your brand is experienced through marketing, client interactions and project delivery, ensuring your studio presents a cohesive and intentional presence in the market.

How to define your brand strategy, including your values, vision and long-term studio direction.
How to position your studio clearly within the market so your offering is distinct and relevant.
How to communicate your positioning, point of view and value consistently across messaging and visuals.
How branding shapes client perception and influences decision-making at every stage of the journey.
How to align your brand strategy with your marketing and client
experience.
How to maintain consistency across platforms, projects and communications to reinforce your positioning over time.

This masterclass is for interior designers who want to strengthen how their studio is positioned and perceived within the market. It’s suited to designers who feel their current brand does not fully reflect the quality, depth or ambition of their work, or who want a more considered and strategic approach to how they present their studio to clients.

The session is relevant for both solo designers and growing studios at different stages of development, whether you are refining an existing identity or building stronger foundations to support future growth.

meet your instructor

Rose Murray

Rose Murray is the founder and creative director of These White Walls, a multi-award-winning interior design studio based in London known for its luxury-led and concept-driven approach to high-end residential and hospitality environments. Since launching the studio in 2017, Rose has built a distinct practice that combines narrative-led design with rigorous spatial thinking, creating bespoke interiors that are beautiful and highly functional.

Her multidisciplinary background spans scenography, styling and design, giving her work a strong sense of storytelling and material richness. Under her leadership, These White Walls has delivered hospitality projects including boutique hotels, fine dining concepts and immersive branded environments that balance guest experience with operational and commercial performance.

Rose’s work has been recognised with key industry awards, including the Hotel Design – Europe Award at The International Hotel & Property Awards, reflecting the studio’s excellence in hospitality design.