Get Published in Design Media

Many interior designers struggle to understand how editorial decisions are made, what editors are looking for and how to position their work in a way that stands out. As a result, pitching can feel uncertain and press coverage inconsistent.

This masterclass demystifies the process. It explores how to identify the right publications, craft pitches that editors want to open and position your projects so they align naturally with editorial needs rather than chasing features.

The session also covers how to prepare projects for press, including storytelling, press releases, imagery and timing. Drawing directly from agency experience, pitching to editors daily and securing consistent coverage across design media, this masterclass focuses on practical strategies that support long term visibility rather than one-off placements.

How design media works, how editorial decisions are made and how to identify the right publications for your studio based on positioning and audience.
How to craft compelling pitches and press releases that communicate your project clearly and align with what editors are looking for.
How to prepare projects for press, including storytelling, photography expectations, styling and visual presentation.
How to present your work in a way that feels relevant, distinctive and immediately understandable to editors.
How to approach press as a long term strategy by building relationships and becoming a repeat editorial contributor.
How to position your studio so editors quickly recognise your niche, point of view and value within the design landscape.

This masterclass is for interior designers who want to strengthen their authority and build consistent visibility within design media. It’s suited to designers who feel uncertain about how to approach press, find pitching inconsistent or want to improve how their projects are positioned and presented to editors.

The session is relevant for designers at different stages, from those aiming to secure their first feature to established studios looking to refine and structure a more strategic press approach.

meet your instructor

Hugo Rawlins

Hugo Rawlins has over 25 years’ experience in PR and communications within the luxury interiors sector. As Co-Founder of Rawlins George, a boutique PR and marketing agency based in Chelsea Harbour, he works closely with interior designers and product brands to position their work for relevant, considered editorial coverage.

Through daily collaboration with editors and journalists, Hugo has developed a clear understanding of how editorial decisions are made, from what makes a project publishable to how and when to pitch it. His work spans media relations, project launches, press materials and storytelling across print and digital platforms.

He takes a practical, hands-on approach, helping designers present their work with clarity and confidence, and build long-term visibility in the design media rather than relying on one-off features.