Copy that Converts for Interior Designers with Lucy Banwell

In this session, David Del Greco will host an online interview with Lucy Banwell, a freelance copywriter specialising in the property and interiors sector. With a journalist’s eye for detail and storytelling, Lucy works closely with studios to craft clear, persuasive messaging across websites, blogs, and brochures.

Together, they’ll explore how interior designers can communicate their work and value more effectively through copywriting. From understanding your audience’s pain points to creating content that feels human, distinctive, and aligned with your brand, this session will offer practical insight into writing that connects and converts.

They’ll also discuss how strong copy can support both visibility and performance, from improving SEO and GEO to strengthening client communication. The conversation will touch on what makes a compelling award submission and how to present your work in a way that stands out.

If you’ve ever struggled to find the right words to describe your work or differentiate your studio, this session will give you a clearer, more confident approach.