Design Circles at Decorex
Monday 13th October | 13:00 – 14:00
Topic 1: Crafting a Marketing Strategy That Works with David Del Greco
What does an effective marketing strategy actually look like for a design studio today? This roundtable will explore how to create a focused, results-driven plan that supports your business goals, whether that’s attracting more high-value clients, raising your profile, or building your brand. Expect practical ideas on campaign planning, aligning your message with your audience, and using both digital and offline tools with intention.
Topic 2: The Pricing Mindset: Charging Your Worth with Confidence with Katy Stevenson Bretton
Pricing is more than numbers; it’s about confidence, clarity, and knowing your worth. This roundtable will unpack the mindset behind value-based pricing and why confidence is key to charging what you’re truly worth. We’ll discuss moving beyond hourly rates, reframing how you communicate your value, and embracing a pricing approach that supports both your creativity and business goals.
Topic 3: Winning Fee Proposals: Structuring for Clarity and Conversion with Cinzia Moretti
A great proposal helps your client understand not just what you’ll do, but how you’ll guide them through the process with clarity and care. In this roundtable, we’ll break down the key components of an effective fee proposal, including scope, process, timelines, and pricing. Learn how to present your proposal in a way that builds trust, sets expectations, and gives clients the confidence to move forward.
Topic 4: Designing Your Brand from the Inside Out with Jess Sims
Your brand isn’t just about how it looks – it’s about how it lands with the people you most want to work with. In this session, we’ll explore how to build a brand that feels true to you and speaks directly to your dream clients. We’ll cover how to define your positioning, shape your messaging, and bring consistency to every brand touchpoint – all with the goal of attracting the right people and making it easy for them to say “yes”.
Tuesday 14th October | 11:00 – 12:00
Topic 1 – Social Media with Purpose: Building a Brand, Not Just a Feed WITH DAVID DEL GRECO
Tired of posting for the sake of it? This session explores how interior designers can use social media strategically to express their studio’s identity, connect with their ideal clients, and convert attention into opportunity. From content pillars to storytelling and engagement, we’ll unpack how to build a social presence that actually works for your business.
Topic 2 – Energetic Alignment for Designers: Build a Thriving Studio WITH KATY STEVENSON BRETTON
Beautiful branding and a full project pipeline don’t guarantee ease. If you’re working against your natural energy – in how you structure your days, market your services or lead your team – it can feel like swimming against the tide. In this session, Katy introduces Human Design as the key to growth that feels authentic, profitable, and sustainable. Learn how aligning with your energetic blueprint makes marketing, selling, pricing, and leadership more natural, effective, and easeful – so your business feels as good inside as it looks outside.
Topic 3 – Contracts That Protect and Clarify WITH CINZIA MORETTI
A well-crafted contract does more than safeguard your studio; it sets the tone for the entire project. In this roundtable, we’ll explore how to create clear, confident agreements that establish expectations, reduce risk, and support a smoother client relationship from day one. We’ll also look at how your contracts can enhance the client experience and reinforce your professionalism throughout the design process.
Topic 4 – Getting Seen: PR That Gets You Published WITH JESS SIMS
Want to see your projects in top design titles? In this roundtable, we’ll explore the role of thoughtful storytelling, strong visual identity, and well-curated photography in securing meaningful media coverage. We’ll discuss what journalists and editors are really looking for, how to position your work in a saturated landscape, and why investing in the right imagery is essential to shaping your public presence with intention.
